This video for the money transfer service WorldRemit tells the powerful personal story of a Finnish man named Seppo who sponsors a blind Maasai woman named Jennifer to attend school in Kenya. It was the first story to be featured on the company’s WorldRemit Stories portal and has been well received in the media and online.
Matt and Mediaworks produced a video that has the integrity of a journalistic endeavour, the power of a genuine human story, and a light-touch commercial presence that felt entirely natural and palatable to the audience. Seppo and Jennifer’s story drove strong positive conversations around the WorldRemit brand, with some people confessing they were reduced to tears.
Director: Matt Cowan
Date: June 2015